Initiatives for Young People


Road traffic injuries happen every day on Welsh roads.  They can potentially have tragic consequences for those involved and their families, but are almost entirely avoidable.  Partners in Road Safety Wales all have a responsibility to try to stop these unnecessary deaths and injuries. www.roadsafetywales.org.uk/aboutus.htm


The Road Safety Framework for Wales calls for a 40% reduction in the number of young people killed and seriously injured on Welsh roads by 2020.  Meaning 139 fewer young people killed and seriously injured.


The Framework highlights young drivers and passengers (16 -24) as a high risk group, and Road Safety Wales Partners have a number of initiatives aimed at keeping young people safe on the roads. 


Look out for initiatives in your area; schemes include:


Crashed Car   

A collaboration between local authorities and the emergency services, the scheme aims to encourage young people to be responsible when driving, not only for themselves but the passengers and other road users sharing the road space.  The inclusion of a real-life crashed vehicle demonstrates the possible impact of a collision.



Pedestrian and driving hazards linked to being unfit due to drugs and alcohol


Megadrive/Top Drive           

Students visit interactive workstations where they learn vital information on driving related topics.  The workstation that proves most popular is when students get into the driving seat accompanied by a driving instructors.  This gives some students their first taste of being behind the wheel.


Multi-media Competition

This annual Road Safety Wales competition sets a challenge to schools, colleges and youth groups to devise, perform and record a multi-media presentation with an anti drink/drug drive message in time for Christmas. To view previous winning entries visit the Road Safety Wales

You Tube channel here


Road Safety Presentations   

Many Road Safety Wales Partners and other organisations offer presentations covering the after effects of a road traffic collision.  Often delivered in schools and colleges, these schemes aim to educate and inform all young road users of the impact that a road traffic collision has on individuals, their family and friends, employers, the school/college community, emergency service and medical personnel and the wider community.


Some schemes specifically target education at young passengers, and aim to help them distinguish between good and bad drivers amongst their peers, and make educated choices about who they travel with. 

Schemes include:


Deadly Mates is aimed at encouraging safer driving among young people and getting young drivers to slow down in the car - who are yours? Visit www.deadlymates.com


Mission Fatal 4law - Powys County Council’s social media campaign, which is designed to educate young passengers and pedestrians, in an attempt to reduce the number of road collisions and casualties. Visit www.facebook.com/missionfatal4law

For more information contact Road Safety Wales here

or call 02920 250 600


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Project Photos



Coleg Gwent Ebbw Vale




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